Unlocking Online Sales: The Three Essentials You Need to Know

We’ve all seen those flashy blog posts and courses claiming to have the secret formula for making a million bucks online. But here’s the thing: they often overlook three crucial elements  that could be blocking your path to profit.

Let me introduce you to the trio you need for online sales: Value, Trust, and Price.

Nail these three, and you’re on the path to success. Mess them up? Good luck making sales.

Value: What Problem Are You Solving?

Here’s the scoop: too many folks focus on what their product does instead of how it makes life better for customers. 

To really showcase value, get crystal clear on the problem your product solves. For example:

- Louis Vuitton bags?  People want to look rich.

- Liposuction over gym memberships? Fast results with zero effort, please!

- Disneyland fast passes? Parents value their time more than money when it comes to family fun.

Value can usually be boild down into one or more of these three things:

- Does it save time? (think time trackers)

- Does it help make money? (like stock tips)

- Does it save money? (like budgeting apps)

To amp up value:

1. Highlight what makes your product unique.

2. Share the results users can expect.

3. Explain how it benefits them personally.

Quick Example:

 “Get reliable stock tips that can help you earn 10x more, so you can retire on a beach in just a few years.”

- “Reliable stock tips” = your unique offering.

- “Earn 10x more” = the enticing result.

- “Retire on a beach” = the dream benefit.

Trust: Why Should I Believe You?

Ever seen that “free hugs” meme? Yeah, ick. Trust can feel a bit off if it isn’t there. 

Even a top-notch product won’t sell if people aren’t confident in you.

Here’s how to build that trust:

1. Be Consistent: If you promise a newsletter every Sunday, stick to it—no exceptions.

2. Over Deliver: If customers expect a response in a day, aim for one hour instead.

3. Be Authentic: Keep it real. Honesty goes a long way.

4. Be Relatable: Show you understand your customers' experiences.

Price: It’s Not Just About Being Cheap

Picture this: you’re eyeing two identical gold watches—one is $10,000, the other $200. Which one do you pick? Most people would go for the pricier one, thinking, “What’s wrong with the cheap one?”

If your product tackles a really big problem, pricing it too low might raise suspicions about its value.

The takeaway? Set your price based on the value you provide. And if you’re unsure, it’s perfectly okay to price it higher than what feels comfortable.

By zeroing in on Value, Trust, and Price, you’ll significantly improve your chances of online success. 

Happy selling!

P.S. - If you’re interested in nailing Value, Trust & Price. Join the waitlist for a live workshop I host. I only open up the workshops to 8 members at a time to make sure you get the most from each workshop. The waitlist is free to join. Sign up here.